About Us

Underflow Records is a label, brand & international artist collective started in Detroit, Michigan, USA, formerly based out of Edinburgh, Scotland, UK, currently based in Colorado — started by Adam Fitzgerald, with a little help from his friends.

Fitzgerald founded Underflow Records with the same spirit & intentions that created the underground independent arts & music festival “Whateverfest” in Detroit — a love for under-appreciated artists who deserve more attention.

With the philosophy “we are stronger together” Fitzgerald went on to form many projects & collaborate with many artists, eventually leading to the creation of Underflow— not just a label, but a collective of like-minded souls trying to uplift each other through a shared platform & brand, connecting individuals worldwide through unique & typically undervalued art.